Brand Awareness is educating your customers about the business and services. It is an important marketing objective that helps to stand against their competitors, build an audience more effectively, and generate more leads. 

Important KPI’s for Brand Awareness:

• Impressions:
  When a user is seeing your ads in any format like text, image, or video on any digital media platform is termed as an Impression.

• Impression Share(IS):
  Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads
  Impression share = impressions / total eligible impressions

• Views:
  Views are the number times the users have watched your digital video ads. Views are counted when your ads are being watched for a minimum of 10-30 seconds.

• View through-rate(VTR):
  View through rate is the number of completed views of skippable ads over the number of impressions.
  VTR = (completed views)/(initial impressions)

• Reach:
  Reach refers to the total number of unique people who have seen your ad or content.
  Reach = Impression/Frequency

Facts about Brand Awareness:

• 80% of Marketers consider brand awareness is the most important for sales growth and lead generation.

• It takes only 5-8 seconds for any brand to create a first impression in the customer’s mind, but it takes minimum 10-12 impressions to recognize your brand.

• 76% of customers remember your brand logo much more than your business name.

• 38% of businesses lose their potential customers due to non-attractive or responsive business websites.

• Business logo and website are one of the important elements of digital media marketing, because you will be recognized and remembered accordingly.

Strategies for Brand Awareness:

• Creation of Brand Hashtag 

• Engaging Content

• Social Media Presence

• Free Trial or Freebies

• Referral Programs

• YouTube Ads

• Display Ads

• Social Media

• Engaging Content

• Brand Hashtag

• Remarketing